Lou ShapiroIn this post, I share four of the most important components in a tele-detailing program.In a previous blog post I shared that tele-detailing programs can be effective for pharmaceutical products in a number of situations. When implemented effectively, tele-detailing programs can build relationships with healthcare providers and their office staff and support promotional activities. Below are my top four essential elements for a successful...
Thursday, 27 October 2011
Tuesday, 18 October 2011
Is Tele-detailing Right for Your Product?
Posted on 05:10 by Unknown
Lou ShapiroI often get asked if tele-detailing can help a specific product in pharma. The answer is not always a resounding "yes" or a simple "no."Have you considered tele-detailing to support your pharmaceutical product(s)? The most obvious application of tele-detailing is to cover vacant sales territories. However, in my experience tele-detailing can be an effective tool in a number of situations including:• Products that are under-resourced with...
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