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Tuesday, 20 December 2011
Friday, 16 December 2011
Patient Adherence: The Next Significant Opportunity for Manufacturers
Posted on 09:56 by Unknown
In previous blog posts I have discussed in general the changes happening in the pharmaceutical and healthcare industries. The general theme of “do more with less” is strong and continues to grow stronger. In previous blog posts I have discussed the opportunities with complementary sales channels such as tele-detailing, e-detailing, and web advertising to physicians. Another significant opportunity for the pharmaceutical and healthcare industries is increasing patient adherence to treatment.All chronic conditions have high rates of patient noncompliance....
Tuesday, 6 December 2011
5 Ways Pharmaceutical Call Centers Expedite Patient Recruitment
Posted on 18:15 by Unknown
Lou ShapiroIn this post, I share five ways call centers can expedite and improve their patient recruitment process.In a previous blog posting we discussed how slow patient recruitment can delay clinical trials. While it is common for a pharmaceutical company to work with a healthcare communications company to reach out to and screen potential patients, I have worked with pharmaceutical and biotechnology companies to expedite their patient recruitment...
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