The search for valuable information is a common theme for healthcare providers and patients. In the last several blog posts I have focused on healthcare providers, and in this post I’ll shift to patients. Patients are looking for information to help them manage their health conditions, and the pharmaceutical, biotechnology, and medical device industries have the knowledge to be a trusted source of information. Patients are using online resources and networks for healthcare education and support. This is driving the demand for personalized materials...
Tuesday, 17 January 2012
Tuesday, 10 January 2012
Adding Value to Your Pharma Sales Model
Posted on 17:47 by Unknown
Several of my early blog posts focused on the value of tele-detailing in providing information to healthcare providers. With all of the pressures on the industry we must find new, more cost-effective channels for communicating with healthcare providers. Tele-detailing is an effective promotional channel, and it complements the daily activities of field-based representatives.Physicians and healthcare providers are demanding valuable interactions with company representatives. One channel for providing valuable interactions to physicians is through...
Wednesday, 4 January 2012
Patient Adherence: Focus on the Patient
Posted on 11:04 by Unknown
Happy New Year! I don’t know about you, but I had great holidays and I’m charged up and eager to build on the new opportunities 2012 will surely bring.In my blog post before the holiday break I recommended that marketers in pharmaceutical, biotechnology, and medical device companies think about patient adherence as a significant driver for their business. I feel strongly that well-developed patient adherence programs provide win-win-win solutions for all stakeholders.Valuable patient adherence programs focus on the patient and meeting their needs....
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