Engaging HCPs, Patients, and Caregivers to Shape Your Initiatives

Gaining Valuable Insights from Daily InteractionsDesigning and implementing effective marketing programs starts with understanding what your customers need most. This knowledge will help you develop impactful and desired programs that customers seek out. The idea of including the “voice of the customer” (or VOC) has been around for many years, and is becoming standard practice when developing new initiatives and programs. We live in exciting times...

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New Options for Building Relationships with Healthcare Providers

Read a new article in PharmaVOICE magazine about new options for gaining access to physiciansIn the last few weeks I’ve had numerous discussions with sales and marketing executives in life science companies about new ways to reach healthcare providers (particularly physicians) to build relationships and provide educational information on their products. This is always a topic of interest with our clients, but the frequency and intensity of these...

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Re-Writing the Winning Formula for Patient Support Programs

BMS Orencia “One Patient at a Time” Campaign Receives Two Coveted Industry AwardsHelping patients begin and stay on a treatment requires support and helping them overcome their concerns with the treatment. Today, more than ever, there is a need to support patients and help them adhere to treatment. To date, patient support programs haven’t been very engaging. They mostly provide generic product and disease information and “reminders”. I want to share...

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