The sales function in life science companies continues to evolve and become more complex. The pressure to increase sales in a cost-effective manner grows by the day and sales executives are eagerly searching for innovative and impactful ways to grow sales.Tele-sales programs are flexible programs that efficiently and effectively augment sales and promotional activities in many ways including…1) Scheduling visits with a field-based representatives to provide 1-on-1 interaction when it’s needed2) Expanding territories and coverage to ensure all healthcare...
Tuesday, 10 April 2012
Wednesday, 4 April 2012
The DTC Perspectives Conference starts next Tuesday, April 10 in Washington DC. The agenda looks great. I’m looking forward to hearing from executives at several life science companies on how they are changing their DTC programs to move away from brand promotion and awareness to focus on what patients need and want. When programs focus on what patients need and want we build engagement that can lead to commitment and loyalty. There are three sessions that I’m particularly looking forward to... 1) The New DTC: Using Technology to Build...
Tuesday, 3 April 2012
This white paper illustrates how tele-sales solutions provide valuable interactions and develop relationships with healthcare providers and their offices in customized ways that meet their individual needs.Download WhitepaperDownload Companion Podcast - Insights from the Field: Tele-Sales Solutions Build Relationships between the Brand and HCPs Download Podcast Transcript (PDF)All Podcasts and White PapersView Blog View website for Tunstall...
In this podcast, I talk about the challenges life science companies face when providing information on their products to physicians and healthcare providers. I hope you enjoy it. Download Podcast Download Podcast Transcript (PDF)Download Companion Whitepaper - Seize the Moment: Tele-Sales Solutions Delivering Impact and FlexibilityView Blog View website for Tunstall AMAC Life Sciences...
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