Look to the Future: Sharing Physician Visit Notes with Patients Improves Engagement and Adherence

More transparency and sharing of information is the way of the future in healthcare. A simple option is to allow patient’s access to their visit notes that physicians keep as a part of their medical record. Patients have a right to see their entire medical record including physician’s notes; however, this doesn’t regularly happen.Very little is known about the impact on physicians and patients when they are allowed to read physician’s notes from...

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Full-Speed Ahead: The Shift to Patient-Centric and Personalized Marketing Programs

Read a new article in PharmaVOICE magazine about segmentation advances and the value of personalizing marketing programsChanges in the industry are shifting the goals of marketing programs to focus on the patient, and to provide meaningful outcomes. To do this, the focus must be on getting the right patient on the right treatment. Advances in technology are fueling exciting changes in how effectively marketers segment and message to their audiences....

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Evolving Pharma Sales Models: The Customer is King

How pharmaceutical, biotechnology, and medical device products are sold is changing and it will continue to do so for the foreseeable future. There are many factors driving this change, and two of the most significant are healthcare reform changes and that healthcare providers are demanding meaningful interactions with company representatives. Life science companies are developing new sales models that aren’t solely a “sales pitch”. Rather, the interaction is “customer-centric” and based on meeting the customer’s needs and providing value.Evolving...

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