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Tuesday, 20 November 2012

Smartphones: Fertile Ground for Health Information

Posted on 05:59 by Unknown
Interesting stats on smartphone usage - more belowPew Internet and American Life Project finds half of smartphone owners use their devices to get health information.The Pew Internet and American Life Project recently published results from the Mobile Health 2012 survey. The findings from this survey offer significant insights into how US consumers use their smartphones to access health information and health apps. These findings are evidence that...
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Posted in AMAC, future of healthcare, health apps, health information, life science, mobile health, patient adherence, pharmaceutical call center, phonescreen, telehealth, Tunstall AMAC | No comments

Thursday, 15 November 2012

Industry Insights: Sales Forces Shift to Customized Approaches to Smaller Audiences

Posted on 07:18 by Unknown
PharmaVOICE Year in PreviewThe latest issue of PharmaVOICE magazine is available and it focuses on the key issues likely to challenge the industry in 2013. The issue provides insights from more than 150 executives with experiences that span the development continuum from clinical, research and development, regulatory, to sales, marketing, and global issues.I contributed to the section titled “Sales of the Future: New Tools, New Roles, and New Strategies”,...
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Posted in PharmaVOICE, Year in Preview | No comments
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