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Tuesday, 20 December 2011
Friday, 16 December 2011
In previous blog posts I have discussed in general the changes happening in the pharmaceutical and healthcare industries. The general theme of “do more with less” is strong and continues to grow stronger. In previous blog posts I have discussed the opportunities with complementary sales channels such as tele-detailing, e-detailing, and web advertising to physicians. Another significant opportunity for the pharmaceutical and healthcare industries is increasing patient adherence to treatment.All chronic conditions have high rates of patient noncompliance....
Tuesday, 6 December 2011
Lou ShapiroIn this post, I share five ways call centers can expedite and improve their patient recruitment process.In a previous blog posting we discussed how slow patient recruitment can delay clinical trials. While it is common for a pharmaceutical company to work with a healthcare communications company to reach out to and screen potential patients, I have worked with pharmaceutical and biotechnology companies to expedite their patient recruitment...
Thursday, 10 November 2011
Lou ShapiroIn this post, I share some of the challenges in patient recruitment as well as many of my key learnings in dealing with these challengesI frequently hear from my pharmaceutical company clients that they are frustrated with the slow pace of patient recruitment for their clinical trials. Slow patient recruitment is common and can lead to lost revenues due to decreases in the period of exclusivity once a product is approved.Additionally,...
Thursday, 27 October 2011
Lou ShapiroIn this post, I share four of the most important components in a tele-detailing program.In a previous blog post I shared that tele-detailing programs can be effective for pharmaceutical products in a number of situations. When implemented effectively, tele-detailing programs can build relationships with healthcare providers and their office staff and support promotional activities. Below are my top four essential elements for a successful...
Tuesday, 18 October 2011
Lou ShapiroI often get asked if tele-detailing can help a specific product in pharma. The answer is not always a resounding "yes" or a simple "no."Have you considered tele-detailing to support your pharmaceutical product(s)? The most obvious application of tele-detailing is to cover vacant sales territories. However, in my experience tele-detailing can be an effective tool in a number of situations including:• Products that are under-resourced with...
Friday, 23 September 2011
Lou ShapiroIn my last blog post titled” The Secret to Successful Brand Planning”, I shared two recurring questions that are on many pharmaceutical marketer’s minds as they plan for 2012. The first question on every marketer’s mind is how to “get more impact with fewer budget dollars?” My advice is to engage service providers that have expertise and systems to support your marketing and clinical programs effectively and efficiently.As a service provider...
Monday, 29 August 2011
Lou ShapiroIt’s the time of year when we all begin work on brand plans for the upcoming year. I’ve been talking with clients about the challenges and opportunities they face with their products. Two questions continue to come up in these conversations. The first is “how can I get more impact with fewer budget dollars?” The second question is “what should we do on-line?” There is an obvious answer on how to get more impact with less budget dollars....
Thursday, 11 August 2011
Lou ShapiroWe all know first-hand the changes the pharmaceutical and healthcare industries are undergoing. The factors impacting these changes span the gamut from fewer blockbuster products, shifts to specialized therapies, increased drug development costs, and increased reimbursement pressures and uncertainties. Certainly we are all feeling the push to do more with less. Add to these challenges that physicians are busier than ever, and are adopting...
Tuesday, 12 July 2011
Lou ShapiroMy experiences with healthcare communication companies have focused on utilizing call centers to support physicians’ practices, hospitals, and pharmaceutical/biotechnology/medical device companies. There are many services call centers can provide. In particular, call centers provide pharmaceutical and biotechnology companies with additional resources to reach healthcare providers and patients, as well as answer questions from these important...
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