Lou Shapiro
In my last blog post titled” The Secret to Successful Brand Planning”, I shared two recurring questions that are on many pharmaceutical marketer’s minds as they plan for 2012. The first question on every marketer’s mind is how to “get more impact with fewer budget dollars?” My advice is to engage service providers that have expertise and systems to support your marketing and clinical programs effectively and efficiently.
As a service provider focused on providing call center services to support physicians’ practices, hospitals, and pharmaceutical/biotechnology/medical device companies, we are experts in building relationships with healthcare providers and patients. We can efficiently provide information and materials healthcare providers and patients need, and answer their questions. Engaging service providers adds value and streamlines your initiatives.
A major concern pharmaceutical marketers and communications professionals have is how to select the “right” pharmaceutical call center partner. This is a great question, and there is no easy answer to it. I recently recorded a Podcast through PharmaVoice on how pharmaceutical call centers can support pharmaceutical, biotech, and medical device companies. Also, we recently published a White Paper on selecting the “right” pharmaceutical call center partner. The White Paper offers 9 areas to be evaluated when you are looking to identifying the “right” potential partners. When used together, these two resources will help you identify the “right” partner for your program and company.
To listen to the podcast, please click here. Additionally, if you are interested in a copy of the White Paper, please click here to request it. Please let us know what you think of these two resources—are they helpful or not? Also, would you like to have additional resources in other areas? If so, please let us know what areas interest you.
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