24/7 The New Norm: HCPs Require Instant Access to Reps and Information

Read a new article in PharmaVOICE magazine about how call centers provide a vital link for HCPs and life science companies

The February 2012 issue of PharmaVOICE magazine is available on-line. In the Showcase Feature section they discuss outsourcing R&D, manufacturing, and sales functions to 3rd-parties to reduce in-house costs and accelerate timelines. I contributed a brief article on how pharmaceutical call centers build relationships with healthcare providers and patients. The primary benefit of a call center is to provide on-demand and as-needed access to information and company representatives on a 24/7 basis.

Pharmaceutical call centers can support the life science industry to…
• Provide on-demand support to answer questions from healthcare providers and patients
• Increase patient adherence to treatments and clinical trials
• Supplement field-based promotional activities
• Boost patient recruitment and referral for clinical trials
• Process sample requests
• Set appointments between sales representatives and healthcare providers

Download the PharmaVOICE article. After you read it, I’d like to hear your thoughts on it. Also, are you currently using partners to outsource your information and sales activities? If so, in what areas are you doing this? What challenges and hurdles have you run into? Are you happy with the results you’ve seen?

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